Altman’s World Dares to Rival Musk’s X in the Super App Arena

Altman’s World Sets Its Sights on Competing with X

In a bold move that extends the long-running rivalry between Elon Musk and Sam Altman beyond the realms of artificial intelligence (AI), Altman’s startup, World, is gearing up to launch an "everything app" that could challenge Musk’s popular X platform. Originally noted by The Wall Street Journal on March 7, this emerging strategy hints at a future where cutting-edge technologies from both innovators will redefine digital engagement.

A Glimpse into the Future

World, led by CEO Alex Blania, is working on integrating advanced ocular scanning technology into its app. The idea is straightforward yet ambitious: as AI agents proliferate and become remarkably humanlike, technology will require users to prove their human identity regularly. Blania envisions a world where this technology becomes as common as checking messages or making payments on a traditional app.

The Road to an 'Everything App'

The startup has already introduced a mini app store within its application, available for both iPhone and Android users. This innovative feature is just a preliminary step toward the grand design of an all-encompassing platform that, in time, will directly compete with X. Blania acknowledged that although their paths might not cross immediately given that X currently functions primarily as a social network, the competition is on the horizon. He anticipates that within the next 12 months, their services could start overlapping significantly.

Context and Industry Impact

• Payment Innovations: While X is still in the process of launching its own payment system, evidenced by its collaboration with Visa to connect users’ wallets to debit cards and bank accounts, World remains on the brink of its much-anticipated U.S. debut.
• Market Challenges: As Christopher Mims of WSJ reflected, breaking into the Western market with an everything app is notoriously challenging. In regions where versatile app stores on Androids and iPhones have long met user needs, convincing users to switch to a super app may not be straightforward.

A Storied Tech Rivalry

The competition is underscored by history. Both Altman and Musk were founding members of OpenAI before parting ways in 2015. Since then, Musk has been critical of OpenAI’s transition from nonprofit roots to a for-profit model and even made a controversial $97.4 billion offer for the entity—a proposal that Altman and the board swiftly dismissed. This foundational split has set the stage for their ongoing rivalry, now extending into broader digital ecosystems.

Looking Ahead

The evolution of World’s app and its potential competition with X signals a pivotal moment in the tech landscape. With both startups striving to push the boundaries of digital experience, the coming months will be critical as they vie for market dominance in an era where technology blurs the line between the virtual and the human.

The stage is set for a fascinating duel of innovation, where the convergence of AI, super apps, and digital payments may well redefine how users interact with technology on a daily basis.