CBS News and Stations Embraces AI-Powered Innovation in Local Advertising

CBS News and Stations is stepping boldly into the future of advertising by partnering with Waymark, a leader in AI-driven video creation technology. This collaboration is set to revolutionize local ad production by giving advertisers the power to generate high-quality video content quickly and affordably.

A New Era for Local Advertising

Traditionally, creating broadcast-quality commercials required time, resources, and significant investment—a barrier for many small and mid-sized businesses. CBS, which operates 27 influential stations in major U.S. markets including New York (WCBS), Los Angeles (KCBS), and Chicago (WBBM), is now addressing these challenges head-on. By integrating Waymark’s innovative platform, CBS-owned stations will offer their local advertising partners a streamlined solution that bypasses conventional limitations.

Hayden Gilmer, Vice President of Revenue at Waymark, shared his excitement: "Our technology has already proven successful in several test markets with CBS stations. Now, we're thrilled to implement our video advertising platform on a national scale." This move is anticipated to empower local advertisers, offering a creative and efficient approach to video ad production.

A Proven Track Record of Success

Waymark is no newcomer to the media landscape. Already recognized as one of the fastest-growing companies in the U.S. by the Financial Times, the company has a history of notable partnerships, such as its collaboration with Paramount+ and Pluto TV. Their Paramount Ads Manager, a self-service buying platform launched last year, has already democratized television advertising by providing businesses with full creative control, quick access to premium content, and real-time analytics.

Robert Breen, Co-Head of Advertising Sales and Operations for CBS Stations, further emphasized the benefits: "We are eager to leverage Waymark's cutting-edge AI to create commercials for our local small and mid-sized clients. Their platform simplifies high-quality video production, making it a perfect tool for driving results in today's competitive market and opening new growth avenues for our clients."

Looking Ahead

Since its launch in 2023, Waymark’s video ad platform has partnered with numerous prestigious media companies, including Spectrum Reach, Fox TV Stations, E.W. Scripps, Sinclair, Inc., and even international players like Nine Entertainment in Australia and National World plc in the UK. This broad network of alliances underscores the industry’s confidence in AI to transform how video content is produced and consumed.

With this forward-thinking partnership, CBS News and Stations is not only enhancing its service offering but also setting a new standard in the local advertising arena. As the industry evolves, the integration of artificial intelligence into video advertising marks a pivotal step towards more dynamic, accessible, and effective marketing solutions for businesses across the board.