OPPO Unveils Advanced AI Strategy to Revolutionize Mobile Experiences

A New Chapter in Mobile AI

In a bold move at the OPPO AI Tech Summit during MWC2025, OPPO announced a cutting-edge artificial intelligence strategy aimed at reshaping mobile interactions. Seeking to transform smartphones into intelligent engines of productivity and creativity, OPPO is pushing the boundaries of what mobile AI can achieve.

“When it comes to AI, the user experience is ultimately all that matters,” stated Billy Zhang, president of OPPO's overseas marketing, sales, and services. "Smartphones are not just a vehicle for AI – they are the engines that power the best possible AI experiences."

Integrating Advanced AI to Enhance Everyday Life

OPPO's ambitious strategy is built on three key pillars:

• AI Productivity: Delivering enhancements that streamline daily tasks and boost efficiency.
• AI Creativity: Empowering users to explore innovative ways to create content and express themselves.
• AI Imaging: Elevating photography and visual experiences through intelligent processing.

The company is moving from providing basic functional-level AI to fully integrated system-level AI. This development not only raises the bar for AI sophistication but also sets new standards for security and data protection.

Strategic Partnerships and Technological Breakthroughs

Collaboration is at the heart of OPPO’s approach. The firm is joining forces with major technology players like Google and MediaTek:

• Google AI Integration: OPPO is incorporating Google AI into its smartphones, with Google Gemini soon to power native apps like Notes, Calendar, and Clock. With ongoing cooperation, Google Cloud technology is being employed to ensure robust security and privacy via the Private Computing Cloud, integrating features such as AI Recording Summary, AI Search, AI Studio, and AI Call Summary.

• MediaTek Collaboration: In partnership with MediaTek, OPPO is optimizing chip performance for high-efficiency, real-time AI processing. This venture not only boosts device performance but also paves the way for transformative experiences in photography, gaming, security, and connectivity.

OPPO’s integration of advanced AI enhancements like LoRA, Parallel Decoding Solution, and MoE (Mixture of Experts) is set to revolutionize how users interact with their devices. These technologies promise faster, more responsive performance, along with reliable security measures that span both devices and the cloud.

Meeting the Demands of an Evolving AI Landscape

Driven by a clear vision to redefine everyday technology, OPPO has already exceeded its user base target by reaching 50 million AI feature users in the past year. With plans to double this number, OPPO expects to engage nearly 100 million users by year-end. This rapid pace is supported by an agile update cycle, with new AI features rolled out on a monthly basis.

Noteworthy upcoming releases include the integration of Google Gemini into the OPPO Find N5, as well as enhanced functionalities like:

• AI Call Translator: Real-time interpretation of multilingual calls.
• AI VoiceScribe: Voice summarization across calls, online learning sessions, and meetings.

These initiatives underscore OPPO's commitment to harnessing AI to create smarter, more connected mobile experiences that not only engage users but also secure their digital interactions.

Future Implications

OPPO's enhanced AI strategy represents more than just technological advancement—it signals a shift towards an integrated digital lifestyle. By blending innovative software with exceptional hardware and strategic collaborations, OPPO is setting the stage for a new era in mobile technology, where AI is an indispensable ally in everyday life.