Retinaad’s AI Revolution: Transforming Advertising with Real-Time Insights

Retinaad, a leading AI-powered AdTech firm, has ushered in a new era for advertising with its breakthrough AI solutions designed to monitor billboard content, deliver precise data, and boost campaign integrity. The company’s latest innovations, Independent AI-Powered Monitoring Solutions—comprising RetiMetrix AMP and RetiTrak AMC—were officially introduced at a high-profile event in Lagos, setting the stage for transformative changes in Out-of-Home (OOH), Digital Out-of-Home (DOOH), Below-The-Line (BTL), retail sales, and broadcast media advertising.

Overcoming Long-Standing Industry Challenges

At the unveiling, Founder and Chairman Abi Iderawumi addressed the persistent issues in the advertising sector, such as the scarcity of reliable data, poor audience measurement techniques, and lack of independent monitoring. She remarked,

"Audience measurement is not simply counted by the number of people passing a billboard."

Iderawumi elaborated that the new technology captures real-time data including reach, gaze-through rates, and demographic details. This allows advertisers to understand exactly who is engaging with their campaigns, representing a monumental shift from traditional estimation methods.

Innovative AI Solutions in Action

The launch event highlighted two major offerings:

• RetiTrak AMC: This solution delivers AI-powered, real-time monitoring across a variety of media platforms including billboards, radio, TV, social media, and retail. It ensures end-to-end compliance and aids advertisers in achieving optimal campaign performance.
• RetiMetrix AMP: Focused on providing detailed audience analytics, this tool tracks consumer engagement across multiple platforms, delivering data that empowers advertisers to strategize more effectively.

Iderawumi confidently stated that these innovations position Retinaad on a global platform, capable of competing with the best technologies worldwide and rejuvenating traditional media to thrive in a digital era.

Endorsement from Industry Leaders

The event also featured strong support from regulatory figures. Susan Agbo, representing ARCON and the Advertising Regulatory Council of Nigeria (ARCON) through Director-General Olalekan Fadolapo, underscored the necessity of integrating technological advancements into advertising.

Fadolapo warned,

"If you don’t embrace technology, especially AI that can achieve what humans cannot, you risk being left behind."

He lauded Retinaad’s pioneering efforts, emphasizing that the available data is now empirical—no longer based on assumptions—and that Retinaad's AI-driven solutions set the benchmark for tracking and analytics globally. The ARCON Council has given its full support, reinforcing its commitment to fostering innovation that propels Nigeria’s advertising industry onto the global stage.

A Brighter Future for Media and Advertising

Chief Executive Officer Manoj Vashisht also chimed in, noting that the media landscape is on the cusp of a major transformation. He explained how the integration of advanced AI tools is expected to enhance transparency and efficiency, thereby benefiting media artists, sellers, and owners alike. According to Vashisht, these innovations will significantly boost media sales and restore confidence in the value of advertising assets through strategic repositioning.

With these advancements, Retinaad is not only revolutionizing the way advertising campaigns are measured but also setting a new standard that could transform the global media industry for years to come.

Looking Forward

The rollout of these cutting-edge solutions marks a turning point where traditional and digital media converge. As AI continues to penetrate various sectors, the future looks promising for advertisers who are ready to embrace these technological changes and reap the benefits of more targeted, measurable, and dynamic campaigns.