BBVA Introduces Blue: Revolutionary AI-Powered Virtual Assistant

Date: 17 February 2025

BBVA has unveiled a significant update to its personal virtual assistant, Blue, by integrating cutting-edge AI-powered account and card management features. This shift represents a bold move towards making digital banking interactions more natural and efficient.

Key Enhancements

• Natural Language Interaction: Blue now interacts with customers using intuitive, conversational language, making financial inquiries feel more human and less transactional.
• Tailored Financial Insights: The assistant offers personalized information about account balances, transaction histories, and card-related operations.
• Transaction Versatility: With up to 150 queries and transactions enabled—translating into over 3000 potential responses—Blue can handle a wide array of common banking tasks.
• Conversational Agility: Designed to manage digressions, Blue smoothly adapts when users shift topics mid-conversation without losing context.
• Focused Expertise: Unlike general virtual assistants, Blue strictly caters to banking needs, ensuring that every interaction is specifically aligned with BBVA’s services.

Beyond the Customer Interface

BBVA is also enhancing its internal operations by deploying an AI-based assistant specifically for its agents. Powered by over 30,000 references and a comprehensive daily-updated catalogue of BBVA products and services, this tool equips agents with the knowledge they need to better serve customers.

Conclusion

By refining its virtual assistant with generative artificial intelligence, BBVA is humanizing its digital channels while bolstering operational efficiency. Blue exemplifies a future where technology and personalized customer service seamlessly converge, setting a new standard in the banking industry.